Why did we invest?
Reinventing prescription eyewear
Bloobloom is on a mission to revolutionise the prescription eyewear industry by offering premium eyewear at affordable prices. Through its proprietary technology, the company has automated and optimised the customer journey in an industry that is otherwise stuck in the 90s. The tech stack comprises automated appointment booking app, AI stylist, health records, VR measurements and best-in-class Virtual Try-on.
Operational
excellence
With a scalable omnichannel strategy that seamlessly integrates a robust online platform and a growing network of high-performing physical stores, the company has achieved exceptional operational and financial outcomes. Its commitment to improving vision, practicing ethical sourcing, and offsetting carbon emissions strongly aligns with our core values of environmental stewardship and social responsibility. By leveraging a seasoned retail team, proprietary technology, and thoughtfully designed incentive structures, the company has unlocked significant operational efficiencies — resulting in a store model that is not only scalable but also highly profitable.
Key Impact areas
Accesibility to eyecare
Bloobloom is Climate Neutral certified, offsetting all carbon emissions and using ethically sourced materials. Its transparent pricing model reveals the true cost of production, fostering trust and promoting conscious consumerism.
Sustainability and transparency
By integrating proprietary technology like virtual try-ons and seamless online-offline experiences, Bloobloom simplifies the eyewear journey. Their innovative approach modernises an outdated industry while significantly enhancing customer satisfaction.
Redefining the eyewear experience
We are committed to investing in businesses that combine commercial success with a commitment to creating positive societal impact. Bloobloom’s “Pair for a Pair” programme donates glasses to those in need, addressing global vision inequality and improving lives worldwide. This initiative ensures not only access to eyewear but also essential eye care in underserved communities.
